Market focus
Defining priority customers, regions and channels, with a value proposition that translates product differentiators into benefits for buyers.
We help agribusiness companies assess their sales performance and set priorities for developing markets, channels and sales processes.
Our work starts with the company's context: customers, portfolio, channels, sales organization and growth challenges. This understanding defines the scope, responsibilities and deliverables of each project.
Sales operations assessment, a prioritized action plan, sales process design, channel development and team training. Deliverables are defined according to each project's needs.
Tracking opportunities, conversion, sales cycles and margins to support sales management and execution.
Executive consulting and business development.
For brands with strong products, including premium products, that need to increase market penetration through consultative selling and demonstrate their added value in the buying decision.
Let's discuss your brand
Board Growth is not an advisory board. It is a business development service combining assessment, an implementation plan and the involvement of agribusiness executives in sales execution.
We go beyond making introductions: we engage directly with customers, demonstrate value and develop opportunities through to negotiation.
Defining priority customers, regions and channels, with a value proposition that translates product differentiators into benefits for buyers.
Engaging decision makers, acquiring and developing accounts, conducting demonstrations and supporting negotiations through a consultative approach.
Bringing agribusiness executives together and directing their work to implement the sales plan in line with the brand's guidelines.
The executives' involvement respects the client company's hierarchy, processes, sales policies and sales development principles. Responsibilities, priorities and stages are aligned from the outset.
The plan establishes a baseline, targets and metrics to track new accounts, progress in negotiations, sales conversion and incremental revenue. Deliverables and sales progress are reviewed jointly with the brand.
V-Melo grows alongside the results it helps achieve.
Our operating model is aligned with the growth and incremental results generated for the client.
Let's discuss Board Growth growth@vmeloagro.com.br